Our vision is to encourage people of all ages, backgrounds and abilities, to ‘Start, Stay and Succeed’ in their endeavours to be more physically active and in doing so, contribute to the county’s wider strategic outcomes.
Our aim is for everyone in County Durham to aspire to achieving the Chief Medical Officer (CMO) recommendations for physical activity, and to ensure they enjoy the wider benefits of leading an active life. In doing so, we will work to help those who are inactive to start and support those already active to stay and succeed in increasing and maintaining their levels of activity
The challenges of reaching out to everyone to achieve the recommended levels of physical activity are significant.
Whilst we must understand the behaviour change model at the individual level, we must also understand how we can have wide spread influence to change the way communities behave and create a more Active Durham by connecting the home, school, workplaces, healthcare and wider communities.